ABM & Digital Growth Manager
About This Role
Paystand is looking for an ABM & Digital Growth Manager to develop and run account-based and persona-based digital marketing programs across its business units. Reporting to the Senior Director, Demand Generation, this person will translate the company's Acquisition & Growth strategy into programs that generate MQLs and SQLs within core ERP segments, helping convert those leads into pipeline and revenue. The role involves close collaboration with Sales, the Lead Paid Digital Manager, and the content team to take programs from planning through launch, testing, and ongoing improvement.
What You'll Be Doing
Partner with Lifecycle Marketing, Sales, and business unit leaders to identify priority accounts, buying groups, and audience segments within the ideal customer profile (ICP), and build programs tailored to their needs, buying stage, and product fit.
Own the development of digital programs, including creative direction, messaging, offers, and campaign timelines, while partnering with the Lead Paid Digital Manager to build audiences and campaigns and define success measures.
Write clear briefs and coordinate with the content team to produce copy, creative, landing pages, and other assets needed for campaign launches.
Work closely with Lifecycle Marketing and Sales to maintain feedback loops on account priorities, lead quality, follow-up, and opportunity progression, coordinating marketing programs with sales outreach.
Maintain a prioritized testing roadmap spanning audiences, creative, messaging, offers, channels, and conversion paths; document hypotheses and results, agree on next steps, and drive implementation.
Track MQLs and SQLs within core ERP segments and their progression into pipeline and revenue, identifying gaps by business unit, program, and audience, and implementing improvements.
Manage programs end-to-end, maintaining campaign briefs, timelines, dependencies, and decision records, while communicating progress and surfacing blockers to stakeholders across AR, AP, Global Payroll/Payouts, and LATAM.
What We're Looking For
Experience developing and executing B2B ABM and persona-based digital marketing programs.
Experience partnering with Sales to align target accounts, buying groups, outreach, and follow-up.
Strong skills in creative briefing, audience-specific messaging, and offer development.
Practical knowledge of paid media, CRM audiences, landing pages, and campaign measurement.
Ability to analyze funnel performance, design useful experiments, and turn findings into concrete action.
Strong project management and communication skills, with experience coordinating multiple programs and stakeholders.
Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, and ABM tools similar to 6sense, Vector, or Artisan.
Bonus Points
Experience marketing to finance and accounting buyers in fintech, payments, or B2B SaaS.
Experience running programs targeting buyers within specific ERP ecosystems.
Experience supporting LATAM marketing programs.
Spanish-language proficiency.
Ready to Apply?
To submit your application for this position, please visit Paystand's official website and follow their application process.