Director of Marketing Operations
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks' platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
This is a marketing operations and technology infrastructure role. You will own the systems, data, and processes that power Fireblocks' global go-to-market engine. If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you.
We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best.
You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale.
What You'll Do
Marketing Technology & Infrastructure
- Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
- Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
- Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
Pipeline Measurement & Analytics
- Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
- Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
- Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
- Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
Operations & Process
- Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
- Ensure data accuracy, integrity, and completeness across all marketing systems
- Own the marketing operations budget, including vendor management and resource allocation
Team Leadership
- Build, lead, and develop a high-performing global marketing operations team
- Foster a culture of operational excellence, accountability, and continuous improvement
What You'll Need
Required
- 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
- 3+ years of people management experience leading a marketing operations function
- Deep hands-on expertise with enterprise martech platforms - Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
- Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
- Demonstrated experience architecting and governing a marketing technology stack at scale
- Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
- Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
- Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership
Preferred
- Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
- Experience with ABM platforms (6sense, Demandbase) and intent data tools
- Background in AI-powered marketing automation and agentic workflows
- Experience supporting a marketing organization through hypergrowth or post-acquisition integration
What Sets You Apart
- You think in systems: martech architecture, pipeline mechanics, data governance, and attribution are all connected in your mind
- You are as comfortable presenting pipeline performance to the CMO as you are configuring lead routing logic in Marketo
- You build infrastructure that scales, not quick fixes
- You have led a team and know how to develop talent while maintaining operational excellence
- You have operated in a regulated or complex B2B environment and understand the rigor that requires
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.
It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is 154,000-210,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.
While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Please see our candidate privacy policy here.
About Fireblocks
Fireblocks is a leading enterprise-grade platform providing a secure infrastructure for moving, storing, and issuing digital assets. We empower financial institutions to seamlessly and securely embrace the burgeoning world of blockchain and Web3. Our robust technology safeguards billions in crypto assets, enabling banks, exchanges, and fintechs to build innovative products and services within the decentralized economy. We are at the forefront of digital asset security, offering battle-tested solutions that combine MPC cryptography, hardware isolation, and policy engines to deliver unparalleled protection. Our culture thrives on innovation, collaboration, and a shared passion for shaping the future of finance. We are a global, remote-friendly team composed of pioneers and experts across cybersecurity, blockchain engineering, and distributed systems. At Fireblocks, every team member contributes to solving complex challenges at the intersection of traditional finance and Web3, pushing the boundaries of what's possible in the digital asset space. We foster an environment where continuous learning and bold ideas are celebrated, offering ample opportunities for professional growth and impact. Join Fireblocks and be part of a company that is defining the infrastructure of the digital asset economy. If you are passionate about blockchain technology, have a strong drive to build secure, scalable, and cutting-edge solutions, and want to work alongside some of the brightest minds in the crypto industry, your place is with us. We offer competitive benefits, a dynamic work environment, and the chance to make a tangible difference in how the world interacts with digital assets. Explore our open positions and help us unlock the full potential of Web3.
Ready to Apply?
To submit your application for this position, please visit Fireblocks's official website and follow their application process.