Lifecycle & CRM - LATAM
About This Role
Binance powers a global distributed ledger ecosystem trusted by over 300 million users in 100+ countries, and we're looking for a Lifecycle & CRM specialist to own the user journey across LATAM markets. You'll craft personalized, multi-channel campaigns that drive retention, reactivation, and loyalty across our trading, DeFi, and Web3 product suite. This role sits at the intersection of marketing creativity and crypto innovation, giving you real influence over how a region engages with decentralized finance.
What You'll Be Doing
Design and execute end-to-end CRM lifecycle campaigns tailored to LATAM crypto users across email, push, in-app, and SMS channels
Build segmentation and automation flows that nurture users through onboarding, activation, trading, and long-term retention stages
Partner with product, growth, and regional marketing teams to localize messaging around new blockchain products, DeFi features, and smart contract-powered tools
Analyze campaign performance, user behavior, and funnel metrics to continuously optimize lifecycle touchpoints
Collaborate with data and CRM platform teams to improve targeting, personalization, and marketing automation infrastructure
Stay ahead of regional crypto trends, competitor campaigns, and regulatory nuances across LATAM markets
What We're Looking For
3+ years of experience in CRM, lifecycle marketing, or growth marketing, ideally within fintech, crypto, or high-growth tech
Strong grasp of segmentation, automation platforms, and multi-channel campaign execution
Native or professional fluency in Spanish and/or Portuguese, plus strong English communication skills
Analytical mindset with comfort interpreting data to inform marketing decisions
Genuine enthusiasm for blockchain, decentralized finance, and the broader Web3 movement
Ability to thrive in a fast-paced, remote-first, globally distributed team
Bonus Points
Direct experience marketing crypto exchanges, DeFi platforms, or blockchain-based products
Familiarity with CRM tools like Braze, Iterable, or similar platforms
Experience working across multiple LATAM markets simultaneously
Understanding of smart contracts, tokenomics, or on-chain user behavior
Why Join Us
Competitive compensation with crypto-forward benefits and performance incentives
Fully remote, flexible work culture built for high-performing global talent
Real impact on how LATAM users engage with decentralized finance and the future of money
Continuous learning opportunities alongside leading experts in blockchain and distributed systems
Requirements
Responsibilities Activation and Conversion : Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates. Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling. Design and optimize user referral and viral growth mechanisms to drive product organic growth. Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources. Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns. Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions. Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points. Requirements Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results. Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech. Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology. In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies. Knowledge and experiences in using marketing automation platforms/ tools. Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions. Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.