Senior Video Creative, Performance - Kraken Consumer
"What You'll Be Doing"
About This Role
Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak, spanning performance ad creative, 2D and 3D design, motion design, AI video creative and web design. The team works closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and regional leads to maintain brand and messaging quality across everything that ships.
What You'll Be Doing
Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
Build for channels including Meta, TikTok, YouTube, LinkedIn, Reddit and X, tailoring each asset to platform specs and native feel
Concept and cut performance video so campaigns ship as complete cross-format sets
Produce AI-generated and AI-assisted video, judging when AI is the fastest route to a great ad and when it isn't, keeping tooling current and building repeatable workflows the team can reuse
Bring ideas to briefs rather than executing them literally, pitching culturally timely, internet-native concepts — including experimental ones alongside business-as-usual work — and developing winners into reusable creative pillars
Version and localize video at scale across markets, languages, formats and regulatory requirements, typically managing around a dozen workstreams at once, most spanning multiple formats and markets
Build creative with testing in mind; while Performance Marketing owns test design, cadence and readouts, you own the creative response — reading results, forming a view on why a variant won, and turning that into the next round of hooks, concepts and cuts
Flex into AI-assisted paid static work when a campaign calls for it, working from the team's brand baselines
Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
Maintain a high craft bar on your own work and keep files organized enough for others to build on
What We're Looking For
5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
A portfolio submitted with your application — primarily paid video, with the brief or objective alongside the work and results where shareable. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a note on what was tooling versus your own work, and one tested concept you can discuss in terms of what the data showed and what you changed as a result
Real video skills, from concept through to a finished, sound-designed cut
High-level command of generative AI video and image tooling, with shipped work to demonstrate it
Platform-native instincts across Meta, TikTok and YouTube, with the ability to explain why the same idea needs different treatment on each
Experience within a structured creative testing program, fluent in metrics such as thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS, able to distinguish real winners from low performers and translate test results into creative decisions
Fluency in internet and meme culture, with comedic instincts and a sense for what's about to feel dated
Ability to work quickly without sacrificing quality, comfortable with fast turnarounds, multiple review rounds and late changes
Comfort working within regulatory constraints, producing work that holds up alongside risk warnings, disclaimers and market-specific requirements
Solid copywriting instinct for scripts and on-screen text — plain language, value first, no hype or jargon
About Kraken
Kraken is a leading US-based cryptocurrency exchange, committed to providing secure, innovative, and reliable trading tools for digital assets. Our mission is to accelerate the global adoption of cryptocurrency by building a more open, free, and compliant financial system. We empower individuals and institutions alike with robust platforms designed for exceptional performance and peace of mind, operating at the forefront of financial technology and regulatory adherence. Our culture at Kraken is built on principles of autonomy, transparency, and a relentless pursuit of excellence. We foster an environment where passionate, talented individuals can thrive, take ownership of their work, and contribute to groundbreaking advancements in the blockchain space. Collaboration is key, and we champion diverse perspectives to solve complex challenges, ensuring our team members feel valued, supported, and continuously challenged to grow. Joining Kraken means becoming part of a dynamic team that is redefining the future of finance from our US base. We offer unparalleled opportunities for professional development, the chance to work on high-impact projects, and a direct role in shaping an industry poised for exponential growth. If you are eager to make a significant impact, innovate alongside some of the brightest minds, and build solutions that will change the world, explore our 121 open positions and discover where you belong.
Ready to Apply?
To submit your application for this position, please visit Kraken's official website and follow their application process.