Sr Product Marketing Manager, Platform

Define and evolve the Chainalysis story: what the company's intelligence enables, why it's meaningfully different, and why the whole platform is worth more than any single part.

Build messaging that lets go-to-market teams tell that story consistently.

Own competitive positioning — framing the category and turning market moves into guidance that deal teams can act on.

Build lifecycle campaigns that take customers deeper into the platform, scaling them in partnership with demand generation, product and sales strategy across onboarding, activation, expansion and renewal — each with its own message and moment.

Identify expansion patterns that hold across segments and turn them into cross-sell and upsell plays, including the trigger, the message, the proof, and the asset a seller uses.

Explain the commercial model in the customer's own terms, so buyers can connect what they use to what they get.

Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience.

Produce strategic content that moves conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.

Partner with Product, Product Marketing, and GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without having to ask.

Turn churn, win-loss data, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than just activity.

8+ years of experience in product, solutions, industry, or B2B enterprise technology marketing.

Experience building something from nothing — a new proposition, segment or business line where no playbook existed.

A track record of positioning that changes how customers and sellers see a problem, connecting many capabilities into one value story.

Experience designing lifecycle campaigns or expansion programs where you owned both the messaging and the mechanics.

Exceptional writing and editorial judgment — able to write crisp headlines, persuasive narratives, practical sales content and executive-level messaging, with a clear sense of the difference between jargon and precision.

A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.