CRM Manager
About This Role
This is a rare opportunity to shape how a global crypto leader communicates with its users across every touchpoint—from onboarding to retention. You'll sit at the intersection of marketing, product, and technology, crafting data-driven campaigns that turn first-time crypto users into lifelong platform advocates. If you're energized by fast-paced environments and want your work to directly influence adoption of decentralized finance and digital assets, this role is built for you.
What You'll Be Doing
Own the end-to-end CRM strategy across push notifications, email, in-app messaging, and emerging channels to drive engagement across our web3 product suite
Design lifecycle journeys that boost activation, retention, and usage metrics for crypto, DeFi, and trading products
Partner cross-functionally with Product, Creative, Legal, Compliance, and MarTech teams to launch compliant, on-brand campaigns at scale
Map the full customer journey, identifying key touchpoints within the crypto user lifecycle and translating insights into actionable retention strategies
Leverage AI-driven tools and automation to personalize messaging and scale campaign execution efficiently
Continuously test, measure, and optimize campaigns using performance data and customer behavior analytics
What We're Looking For
Proven experience managing CRM or lifecycle marketing programs, ideally within crypto, fintech, or high-growth tech environments
Deep understanding of distributed ledger technology, blockchain products, or digital asset platforms is highly valued
Strong project management skills with the ability to juggle multiple campaigns and stakeholders simultaneously
Excellent written and verbal communication skills, with a knack for translating complex crypto concepts into clear customer messaging
Analytical mindset with comfort interpreting engagement metrics and conversion funnels
Comfort operating in a fast-paced, ever-evolving decentralized industry
Bonus Points
Hands-on experience with smart contracts, DeFi protocols, or NFT ecosystems
Familiarity with MarTech platforms like Braze, Iterable, or similar CRM tools
Background working with compliance-heavy industries such as finance or regulated crypto markets
Experience integrating AI tools into marketing automation workflows
Why Join Us
Competitive compensation package with performance-based incentives
Flexible, collaborative culture that values innovation and autonomy
Direct impact on the global adoption of blockchain and crypto technology
Continuous learning opportunities in one of the fastest-growing sectors in tech
Requirements
Responsibilities Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences. Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels. Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities. Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery. Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality. Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products. Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact. Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations. Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix. Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities. Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets. Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases). Requirements Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles. Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool. Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering. Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations. Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows. Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus. Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation. Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution. Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy. Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams. Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred. Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
About Crypto.com
Crypto.com is a pioneering blockchain company at the forefront of driving global cryptocurrency adoption. Since 2016, we've been building a comprehensive ecosystem of Web3 products, including the Crypto.com App, Exchange, DeFi Wallet, NFT platform, and Crypto.com Chain (Cronos). Our mission is to accelerate the world's transition to cryptocurrency, empowering millions to control their money, data, and identity. We are a global team shaping the future of finance, operating with a strong commitment to security, privacy, and regulatory compliance. Our culture thrives on innovation, transparency, and a relentless pursuit of excellence. We believe in empowering our diverse, geographically distributed teams to tackle complex challenges and make a tangible impact on the evolving Web3 landscape. We offer a fast-paced, dynamic environment where initiative is rewarded, and continuous learning is embedded in our DNA. Join us and work alongside some of the brightest minds in crypto, contributing to a truly decentralized future. If you're passionate about blockchain technology, have a drive to build innovative solutions, and want to be part of a company that's making crypto accessible to everyone, Crypto.com is the place for you. We're looking for ambitious individuals who are eager to push boundaries and define the next generation of financial services. Come help us build the infrastructure for the decentralized internet and positively impact billions of lives worldwide.
Ready to Apply?
To submit your application for this position, please visit Crypto.com's official website and follow their application process.