CRM MarTech & Email Ops Manager

Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

Design and maintain email template architecture, including content blocks, dynamic content modules, and personalisation frameworks built for speed and scalability

Write and maintain technical code (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

Support GTM launches for new products and features, translating product briefs into campaign execution at pace

Lead the MarTech function for the CRM team, owning the roadmap for the CDP, engagement platform, analytics, experimentation, and data pipelines

Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

Define tracking plans and event taxonomies capturing critical customer behaviours across products and platforms

Write API requirements and payload specifications for MarTech integrations

Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

Evaluate emerging MarTech capabilities and recommend future technology investments

Develop reporting frameworks demonstrating the business value generated through MarTech and email investments

Support and advise stakeholders across CRM, Product, Marketing, Strategy, and Research, pushing back with data when requests won't deliver results

Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

Define and enforce campaign operations standards: naming conventions, template governance, approval flows, and campaign taxonomy

Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

Ensure tracking systems are properly scoped, briefed, and tracked, holding stakeholders accountable for complete briefs before work begins

Actively use AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

Own the AI productivity roadmap for email & MarTech ops, identifying, testing, and implementing tools that accelerate campaign production

Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

Expert-level proficiency in CRM/email platforms and CDPs such as Braze, Optimove, Sendgrid, Segment CDP, or similar

Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

Strong SQL skills, with the ability to query complex datasets, build audience definitions, and self-serve analysis

Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

Exceptional organisational skills, with a systematic approach to documentation, process design, and project management

Excellent stakeholder management and communication skills, able to manage competing priorities across multiple teams

Fluent English (written and verbal) is a must

Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR), including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements