GEO Strategist
GEO Strategist
We are seeking a subject matter expert in Generative Engine Optimization (GEO) to own Binance's presence and citation authority across AI-powered search surfaces - ChatGPT, Perplexity, Gemini, and Claude.
This independent contributor role partners closely with Content, Tech, and Data teams to build GEO into a systematic, measured acquisition channel, closing the citation gap against key competitors and establishing definitional authority in AI-generated crypto content.
Responsibilities:
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Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
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Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
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Define and track GEO as a standalone acquisition channel - impressions, citations, referral attribution - building measurement frameworks where none currently exist
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Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
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Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
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Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
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Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps
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Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Requirements:
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5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
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Real, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across ChatGPT/Perplexity/Gemini/Claude) - not prompting familiarity or surface-level AI tool usage
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Proven ability to define and lead a GEO/technical SEO strategy independently, not just execute against someone else's roadmap
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Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals
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Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale
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Experience building measurement frameworks and attribution models for channels without established tooling
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Enterprise experience - has operated within a cross-functional org (Content, Tech, Data, Compliance) at scale, not solely in an agency or solo-contributor environment
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Experience in the cryptocurrency, fintech, or another regulated/trust-sensitive industry is a strong plus
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.