Head of Marketing
"About The Role"
About This Role
This isn't your typical marketing leadership role—it's a chance to architect brand strategy at the convergence of retail and distributed ledger technology. You'll partner with globally recognized names like PUMA, ROC Nation, and AMBUSH, crafting campaigns that bring smart contracts and NFC-powered authentication to mainstream audiences. If you're energized by translating complex crypto concepts into stories that resonate with everyday consumers, this is your stage.
What You'll Be Doing
Define and execute a holistic marketing strategy that bridges traditional retail audiences with emerging decentralized ecosystems
Lead brand storytelling around NFC-enabled products and their blockchain-verified digital twins
Build and mentor a high-performing marketing team across content, growth, and community channels
Collaborate cross-functionally with product, partnerships, and engineering to launch integrated web3 campaigns
Develop go-to-market strategies for new drops, NFT-linked collectibles, and brand collaborations
Own brand positioning, ensuring consistency across DeFi-adjacent partnerships and consumer-facing initiatives
What We're Looking For
7+ years of marketing leadership experience, ideally spanning consumer brands and emerging tech
Demonstrated understanding of blockchain, smart contracts, and decentralized applications
Proven ability to translate technical crypto concepts into mainstream, culturally relevant narratives
Strong track record building and scaling marketing teams in fast-paced startup environments
Exceptional communication skills and comfort operating in ambiguity
Experience working with premium or streetwear brands is a strong plus
Bonus Points
Prior experience marketing NFT drops, token launches, or web3-native products
Existing network within crypto, fashion, or entertainment industries
Familiarity with on-chain analytics and community-driven growth tactics
Background in experiential or phygital (physical + digital) marketing campaigns
Why Join Us
Competitive salary with meaningful equity and potential token incentives
Remote-first culture with flexibility across US and East Asia time zones
Direct influence over how iconic global brands enter the decentralized future
Front-row seat to the evolution of retail through blockchain innovation—plus real opportunities for career growth as we scale
Salary Range
$155,190.08 - $155,190.08
Ready to Apply?
To submit your application for this position, please visit Legitimate's official website and follow their application process.