Regional Branding & Partnerships Manager - LATAM
"What You'll Be Doing"
What You'll Be Doing
Drive go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and lead execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather competitive, market and customer insights to inform product development, business plans and marketing strategy
Stay customer-obsessed, elevating customer experience by acting as the voice of the market and the customer
Launch insights-driven marketing programs that move key business metrics, influence customer behaviors, and meet product objectives across audiences and channels
Champion Binance's culture of marketing experimentation by testing measurable, scalable programs and optimizing them based on results
Attract, coach and develop a talented team of world-class product marketers
What We're Looking For
Strong interest and experience in the cryptocurrency space and community
A strong track record of leading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams toward common goals
Strong business acumen and extensive experience with core analytical concepts such as LTV and incrementality
Strong ability to synthesize insights and use them to influence key decisions
A scrappy, resourceful way of operating, with the ability to unblock yourself and think creatively about problem-solving
Ability to excel at both strategic and operational levels, consistently meeting or exceeding planned objectives
Exceptional written and verbal communication skills to effectively engage all stakeholders
A self-starter mentality, with a high sense of urgency and entrepreneurial spirit
Why Join Us
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced, innovative environment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.