Business Analyst
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
Key Responsibilities Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.分析市场活动表现、客户行为及市场趋势，识别机会与风险. Develop and maintain marketing dashboards and reports to track KPIs and ROI.开发并维护营销仪表盘和报告，跟踪关键绩效指标（KPI）和投资回报率（ROI). Collaborate with marketing and sales teams to define data requirements and support campaign planning.与市场和销售团队合作，明确数据需求，支持活动策划. Conduct competitor analysis and market research to inform marketing strategies.进行竞争对手分析和市场调研，为营销策略提供依据. Use data visualization tools to present insights clearly to stakeholders.使用数据可视化工具，向相关方清晰展示分析结果. Identify trends and recommend improvements to optimize marketing spend and effectiveness.识别趋势，提出优化营销预算和效果的建议. Operations, strategies, and specific KOL traffic analysis, performance analysis (registration conversion), etc.经营,策略和具体KOL的流量分析，效果分析（注册转化）等. Qualifications Bachelor’s degree in Marketing, Business, Statistics, or related field.市场营销、商业、统计学或相关专业本科及以上学历. Proven experience in marketing analysis, business intelligence, or related roles.具备市场分析、商业智能或相关岗位的工作经验. Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.熟练使用Excel、SQL、Tableau、Power BI等数据分析工具. Strong analytical skills with the ability to interpret complex data sets.较强的分析能力，能够解读复杂数据. Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage. 优秀的中英文双语沟通能力, 能够内部更好的和合作方协调。 Knowledge of digital marketing channels and metrics is a plus.了解数字营销渠道及指标者优先. Experience with statistical software or programming languages (Python, R) is a bonus. 具备统计软件或编程语言（Python、R）经验者优先.
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.