Marketing Manager - Market Data

Own the marketing strategy and plan for Alpaca's market data product, setting priorities, budgets and goals, and measuring impact

Design, build and execute HubSpot email campaigns to existing Trading API and Broker API customers, coordinating closely with sales and customer service teams

Create and manage sales and marketing collateral, such as product sheets, pitch decks, case studies and pricing overviews, for use by sales teams

Build out and own the events strategy, working with the events team to execute it

Work with the Head of PR to build out and execute a PR strategy

Research and monitor competitors for product releases, pricing changes and competitive positioning, sharing insights with the wider team

Design and run regular surveys and feedback programs with existing Trading API and Broker API customers, and over time with market data-only customers

Plan, run and optimize Google Ads and LinkedIn campaigns

Report on campaign performance and turn customer and competitive insights into recommendations for product and go-to-market strategy

5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning

Hands-on experience designing, building and executing email campaigns in HubSpot or a similar marketing automation platform

Experience running and optimizing paid campaigns on Google Ads and LinkedIn

Track record of creating sales collateral and working closely with sales and customer-facing teams

Excellent written and verbal communication skills

Experience building and managing events and PR strategies, working with internal teams or agency partners

Strong analytical skills, with a data-driven approach to measuring and improving campaign performance

Attention to detail