Retention Strategy Manager
Job Description
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
About the Role
Polymarket is looking for a CRM Manager to own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com. You'll build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.
This role sits at the intersection of marketing, product, and data. You'll run fast experiments, develop micro-segmentation strategies, and ensure Polymarket is always relevant when live markets and breaking news create moments that matter.
What You'll Do
- •Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com
- •Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives
- •Design programs covering engagement, cross-sell, churn mitigation, and reactivation
- •Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
- •Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
- •Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems
- •Collaborate with Data on modeling, cohort analysis, and predictive segmentation
- •Run fast, data-driven experiments to increase engagement around key events, markets, and moments
- •Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends
What We're Looking For
- •3–6+ years of experience in retention, lifecycle, or growth marketing
- •Hands-on experience with common CRM platforms used to build customer journeys
- •Experience owning retention across web and mobile
- •Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
- •Deep understanding of segmentation, personalization, and orchestration strategy
- •Clear communicator who can move quickly in a high-velocity, event-driven product
- •Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends
- •(Plus) Experience with trading, OSBs, crypto, or real-time marketplaces
Benefits
- •Competitive salary & equity
- •Unlimited PTO
- •Full Health, Vision, & Dental coverage
- •401k match
- •Hardware setup: new MacBook Pro, big display, & accessories
About Polymarket
Polymarket is at the forefront of the decentralized information and prediction market revolution, leveraging cutting-edge blockchain technology to create a more transparent and efficient way to bet on real-world events. We're building a platform where users can trade on their beliefs about everything from politics to pop culture, fostering a global community driven by data and conviction. Our mission is to democratize access to information and enable price discovery in a trustless environment, fundamentally reshaping how people engage with and understand the world. Our team thrives on innovation, intellectual curiosity, and a deep-seated belief in the power of Web3 principles. We champion a culture of open collaboration, radical transparency, and continuous learning, encouraging every team member to contribute their unique perspective to solve complex challenges. We are a group of passionate builders, designers, and strategists united by a vision for a decentralized future, where markets are fair, accessible, and censorship-resistant. At Polymarket, your work directly impacts the evolution of decentralized finance and information. If you're eager to make a significant impact in the nascent but rapidly expanding blockchain space, Polymarket offers an unparalleled opportunity. Join us to contribute to a platform that empowers users, challenges traditional financial systems, and puts the power of prediction back into the hands of the people. We're looking for individuals who are not just skilled but are also true believers in the potential of crypto to create a more informed and equitable world. Come build the future with Polymarket.
Ready to Apply?
To submit your application for this position, please visit Polymarket's official website and follow their application process.