Senior Manager, Growth
"What You'll Be Doing"
About This Role
We're looking for a Senior Manager, Growth to sit at the intersection of user acquisition, creative strategy, martech, and measurement. This is not a single-lane role: you'll own day-to-day performance of the UA program across paid channels and every market the company operates in, while also leading three sub-functions — creative, martech, and measurement — that currently sit with senior leadership and need a dedicated operator to advance them.
What You'll Be Doing
Own the weekly operating rhythm for CDC paid UA — spend plans, pacing, optimization decisions, and performance reporting across Meta, Google, Apple Search, programmatic DSPs, affiliates, regional platforms, and emerging networks, across every operating market
Manage the daily relationship with the performance agency — standups, creative briefings, channel strategy, spend allocation, and trading decisions
Drive channel-level optimization using CAC, CPFT, pLTV ROAS, and lower-funnel conversion metrics
Lead GTM execution for new product launches and market openings (spot, perpetual contracts, card rips, new offer structures), from tracking readiness through creative production to spend activation
Build and maintain the weekly trading deck and leadership updates, presenting performance narratives to VP and C-level stakeholders
Own competitive monitoring (Sensor Tower, app store rankings, ad intelligence) across key markets and translate signals into channel and creative decisions
Own market prioritisation — which countries to open, in what order, and what each needs in localisation, payment rails, and channel mix before committing spend
Own the creative learning agenda — which hooks, formats, and concepts are being tested, what's winning, and what to kill, maintaining a structured view of creative performance by channel, format, and audience
Lead creative briefing for the agency and UGC creators, translating product updates, offers, and cultural moments into production-ready, localised briefs
Drive expansion beyond static display into UGC video, social-native content, meme-format creative, and AI-assisted production pipelines
Establish a rapid refresh cadence to combat creative fatigue and ensure channel-specific sizing and placement specs are met
Coordinate with brand and content teams on production shoots, scripting, and asset capture for UA use
Serve as the growth team's primary point of contact for tracking, attribution, and signal infrastructure, including the current stack (AppsFlyer, Segment, Firebase, Google Tag Manager, Meta CAPI, Impact)
Partner with the martech lead to prioritize and unblock implementation work — event instrumentation, pixel/CAPI builds, conversion upload pipelines, and deep link configuration
Own the relationship with platform measurement teams (Google gTech, Meta measurement partners, AppsFlyer TAMs) and ensure recommendations get shipped
Drive martech readiness for every product launch and offer change, flagging and escalating when tracking isn't ready
Understand the full signal chain from user action to ad platform optimization — SDK events, server-to-server integrations, CAPI payloads, consent parameters, and AEM eligibility
Handle the multi-market layer — regional MMP configuration, multi-currency revenue handling, and market-specific consent and privacy regimes
Own the attribution framework — last-click, MECE logic, promo code overlap rules — applied consistently across reporting, agency data, and leadership updates
Define and maintain measurement plans for each product line (spot, perps, rips), including KPI definitions, LTV attribution windows, and success criteria at each funnel stage
Lead the build-out of conversion feedback loops per platform — Google Ads click ID upload pipelines, Meta CAPI integration, and Apple SKAN/AdAttributionKit readiness
Partner with data science on pLTV model validation, cohort economics tracking, and the transition from CPA to ROAS-based bidding
Scope and prioritize incrementality testing (geo holdouts, per-channel lift measurement) and marketing mix modeling as the program matures
Maintain reporting credibility, investigating and resolving discrepancies between agency data and Tableau data
Normalise reporting across currencies and markets so performance is comparable country to country
What We're Looking For
5+ years in performance marketing or growth, with direct ownership of paid UA budgets across Meta, Google, Apple Search, and at least one programmatic partner
Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, or Branch), server-to-server integrations, and ad platform conversion APIs (Meta CAPI, Google Ads S2S)
Experience marketing trading or investing products, with understanding of funding rates, spreads, deposit and withdrawal flows, and how an active trader's value profile differs from a casual user's
Track record running paid UA across multiple international markets — localisation, regional channel mix, multi-time-zone operating rhythm, and market-by-market regulatory nuance
Strong working knowledge of attribution models, SKAN/AdAttributionKit, AEM eligibility, and the privacy-era signal landscape
Experience managing or closely partnering with a performance creative function, including briefing UGC creators, reviewing ad concepts, and making data-backed creative decisions
Comfort with ambiguity and competing priorities, launching multiple products while fixing attribution gaps and building new measurement infrastructure
Exceptional communication skills, able to explain a CAPI payload issue to an engineer and a CAC trend to a CMO in the same day
Bonus Points
Experience in crypto, trading, fintech, or financial services is strongly preferred, having marketed a product where the user puts capital at risk — though what matters most is a record of scaling paid UA in a high-velocity, multi-product environment
Why Join Us
Joining at an inflection point, with new products launching, the measurement stack being built, and the creative pipeline evolving — this role will shape how it all comes together
Real ownership across UA, creative, martech, and measurement, as a multi-discipline growth operator role with a clear path to director
Working with a small, senior team that moves fast, reporting to the VP with the CMO one level above
Part of Crypto.com — a global platform combining the resources of a large company with the speed and autonomy of a startup growth team
A global remit, with the markets opened and playbooks built defining how the company scales internationally
About Crypto.com
Crypto.com is a pioneering blockchain company at the forefront of driving global cryptocurrency adoption. Since 2016, we've been building a comprehensive ecosystem of Web3 products, including the Crypto.com App, Exchange, DeFi Wallet, NFT platform, and Crypto.com Chain (Cronos). Our mission is to accelerate the world's transition to cryptocurrency, empowering millions to control their money, data, and identity. We are a global team shaping the future of finance, operating with a strong commitment to security, privacy, and regulatory compliance. Our culture thrives on innovation, transparency, and a relentless pursuit of excellence. We believe in empowering our diverse, geographically distributed teams to tackle complex challenges and make a tangible impact on the evolving Web3 landscape. We offer a fast-paced, dynamic environment where initiative is rewarded, and continuous learning is embedded in our DNA. Join us and work alongside some of the brightest minds in crypto, contributing to a truly decentralized future. If you're passionate about blockchain technology, have a drive to build innovative solutions, and want to be part of a company that's making crypto accessible to everyone, Crypto.com is the place for you. We're looking for ambitious individuals who are eager to push boundaries and define the next generation of financial services. Come help us build the infrastructure for the decentralized internet and positively impact billions of lives worldwide.
Ready to Apply?
To submit your application for this position, please visit Crypto.com's official website and follow their application process.