Senior Product Marketing Manager
About This Role
We're looking for a strategic, commercially minded, hands-on Senior Product Marketing Manager to join our Product Department and build out our Product Marketing capabilities. You'll own product marketing for assigned product areas, translating complex product capabilities into compelling positioning, clear value propositions, and effective go-to-market strategies. You'll also drive growth across the customer lifecycle — from acquisition and conversion to engagement, retention, and monetization.
What You'll Be Doing
Own marketing for assigned product areas — developing differentiated positioning, messaging, and value propositions, and translating complex features into clear customer benefits informed by customer needs, market research, and competitive insights.
Develop long-term marketing strategies and quarterly roadmaps aligned with business objectives, and lead go-to-market planning and execution for product launches, feature rollouts, and strategic initiatives, coordinating creative and cross-functional teams.
Drive growth across paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention, working with existing team members and external partners to improve channel performance and engagement.
Establish marketing analytics, tracking, and attribution through GA4 and Mixpanel, using performance data and customer feedback to optimize initiatives.
Own the transition of relevant activities, assets, and processes from the Communications team while building out the Product Marketing function, its priorities, and its ways of working.
Collaborate closely with Product, Design, Compliance, and Business Development to identify opportunities, support strategic initiatives, and translate product and business objectives into measurable marketing outcomes, including contributing to the marketing strategy for the MiFID licensing POC.
What We're Looking For
5+ years of experience in Product Marketing, Growth Marketing, or a related role, ideally within fintech, financial services, or technology.
Proven experience owning product positioning, go-to-market strategies, and marketing initiatives end-to-end.
Understanding of performance and lifecycle marketing, including paid channels, SEO, conversion optimization, and customer engagement.
Experience with marketing analytics, tracking, and attribution, ideally using GA4 and Mixpanel.
Strong strategic, analytical, and project management skills, with the ability to translate business objectives into actionable plans.
Excellent English communication skills and the ability to simplify complex product concepts.
Strong ownership mindset, initiative, and the ability to operate independently in an evolving environment.
Bonus Points
Experience in digital assets, cryptocurrency, blockchain, or regulated financial services.
Familiarity with MiCA, AML, and European regulatory frameworks.
Experience building a Product Marketing or Growth function.
Familiarity with marketing automation and customer engagement platforms.
Why Join Us
Build and shape a Product Marketing function within the Product Department.
Work directly with Product leadership and influence product strategy and commercial growth.
Gain exposure to a fully MiCA-licensed CASP environment.
Take ownership of impactful initiatives across product, marketing, and growth.
Opportunity to progress professionally into a Lead Product Marketing role.
Ready to Apply?
To submit your application for this position, please visit Teroxx's official website and follow their application process.