CRM Specialist
"What You'll Be Doing"
About This Role
We're hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU. You'll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.
What You'll Be Doing
Own the lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
Build growth, activation and retention strategies to increase ARPU
Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
Use AI to automate manual work and speed up campaign creation, QA and reporting
What We're Looking For
Experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
Hands-on experience with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
A growth mindset: understanding of funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
Strong analytics skills: A/B testing, cohort analysis, and comfort pulling your own numbers (Mixpanel, Metabase or SQL a plus)
A structured, methodical approach and confidence sharing ideas with the team
An interest in crypto
Why Join Us
Annual BORG bonus
Genuine remote and flexible working
25 days annual leave plus local bank holidays
Learning and development budget
MacBook and home office budget
Team and company-wide retreats
SwissBorg Premium account
VSOP share options
BORG welcome bonus
About SwissBorg
SwissBorg is a pioneering force in wealth management, leveraging cutting-edge blockchain technology to revolutionize how individuals invest and grow their digital assets. Our mission is to democratize finance, making sophisticated wealth management accessible, transparent, and fair for everyone. We build innovative Web3 solutions that empower our community with control over their financial future, utilizing smart contracts and decentralized protocols to ensure security and efficiency. From our intelligent asset management platform to our community-centric apps, we are constantly pushing the boundaries of what's possible in the crypto space. Our culture is vibrant, collaborative, and driven by a shared passion for innovation and impact. We believe in empowering our diverse, remote-first team (across Europe timezones) with autonomy and ownership, fostering an environment where bold ideas are encouraged, and continuous learning is a cornerstone. At SwissBorg, you'll work alongside brilliant minds from various backgrounds, all united by a common goal: building the future of finance. We value transparency, meritocracy, and a commitment to excellence in everything we do, consistently striving to deliver exceptional value to our users. Joining SwissBorg means becoming part of a movement that's reshaping the global financial landscape. You'll have the opportunity to work on challenging and rewarding projects, contribute to a high-growth blockchain company, and directly impact millions of users worldwide. If you're a talented individual eager to make your mark in Web3, thrive in a dynamic environment, and are passionate about creating a more equitable financial system, SwissBorg offers an unparalleled platform to grow your career and realize your full potential in the exciting world of crypto.
Ready to Apply?
To submit your application for this position, please visit SwissBorg's official website and follow their application process.