Business Development Manager (Ads)
Job Description
About CoinMarketCap CoinMarketCap is the world’s most trusted and accurate source of cryptocurrency data. Used by millions of individuals, organizations, and exchanges globally, we bring the most up-to-date market capitalizations, pricing, and crypto information to our users.
Our mission
is to be the world’s authority on cryptocurrency data. We believe in an open and decentralized world, where we play a pivotal role in powering decisions and insights to drive greater understanding and adoption of cryptocurrencies.
The Role
As BD Manager for our Advertising business, you’ll drive revenue growth across CoinMarketCap’s full advertising inventory — display ads, sponsored placements, newsletter placements, and custom campaign partnerships. You’ll work with crypto projects, exchanges, wallets, Web3 brands, and any other institutions looking to reach CMC’s audience of millions of monthly users. What You’ll Do
- •Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
- •Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
- •Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
- •Develop tailored advertising proposals and media plans that align with client objectives and budgets
- •Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
- •Grow revenue from existing advertisers through renewals, upsells, and new product adoption
- •Monitor campaign performance metrics and share insights with clients to demonstrate ROI
- •Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space
What You Bring
- •3+ years of experience in ad sales, media sales, or digital advertising business development
- •Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
- •Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
- •Proven track record of meeting or exceeding advertising revenue targets
- •Fluency in English (native level); additional languages are a bonus
- •Excellent communication, presentation, and negotiation skills
- •Strong organizational skills and comfort working in a fast-paced, remote-first environment
- •BS/BA in business, marketing, advertising, or a related field
Nice to Have
- •Experience selling advertising inventory for a high-traffic crypto or fintech platform
- •Familiarity with ad servers, campaign reporting tools, and media planning
- •Existing relationships with crypto marketing teams or agencies
- •Understanding of crypto token launches, exchange listings, and project marketing cycles
About CoinMarketCap
CoinMarketCap is the world's most referenced price-tracking website for crypto assets in the rapidly expanding cryptocurrency space. Our mission is to make crypto discoverable and efficient globally by empowering retail users with unbiased, high-quality, and accurate information for drawing their own informed conclusions. We are at the forefront of the Web3 revolution, providing critical data infrastructure and insights that drive the decentralized economy forward. Our culture thrives on innovation, transparency, and a deep commitment to the blockchain ecosystem. We pride ourselves on a collaborative environment where bright minds can contribute to a platform used by millions worldwide. Working at CoinMarketCap means being part of a team that values data integrity, user empowerment, and continuous learning in a fast-paced, digital-first world. We foster an inclusive workplace where diverse perspectives fuel our collective success. If you're passionate about the future of finance, possess a deep understanding of blockchain technology, and are eager to make a tangible impact, CoinMarketCap offers an unparalleled opportunity. Join our Hong Kong-based team and contribute to shaping the narrative of cryptocurrencies, digital assets, and the decentralized web. We're building the future of crypto, one data point at a time – come build it with us.
Ready to Apply?
To submit your application for this position, please visit CoinMarketCap's official website and follow their application process.