Copy of Sr Product Marketing Manager, Platform
"What You'll Be Doing"
About This Role
As Senior Product Marketing Manager for Platform, you will own positioning for the Chainalysis platform as a whole, and translate that positioning into the lifecycle campaigns and programs that drive adoption, usage and expansion across the customer base. While segment leads make the case for specific industries, this role builds the case for Chainalysis as a whole.
What You'll Be Doing
Define and evolve the Chainalysis story: what the intelligence enables, why it's meaningfully different, and why the whole is worth more than any single part.
Build messaging that allows go-to-market teams to tell that story consistently.
Own competitive positioning — framing the category and translating market moves into guidance that deal teams can act on.
Build lifecycle campaigns that take customers deeper into the platform, scaling them in partnership with demand generation, product and sales strategy — covering onboarding, activation, expansion and renewal, each with its own message and moment.
Identify expansion patterns that hold across segments and turn them into cross-sell and upsell plays, including the trigger, the message, the proof, and the asset a seller uses.
Explain the commercial model in the customer's terms, so buyers can see how what they use connects to what they get.
Lead go-to-market planning for launches spanning the portfolio, working with segment leads on the value proposition for each audience.
Produce strategic content that advances these conversations — first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
Partner with Product, Product Marketing, and GTM & Enablement teams to turn the strongest narratives into field tools sellers can easily find and use.
Turn churn, win-loss data, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity.
What We're Looking For
8+ years in product, solutions, industry, or B2B enterprise technology marketing.
Experience building something from nothing — a new proposition, segment or business line where no playbook existed.
A track record of positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
Experience designing lifecycle campaigns or expansion programs where you owned the messaging and mechanics.
Exceptional writing and editorial judgment — able to write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging, with a clear sense of the difference between jargon and precision.
A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.
Bonus Points
Experience with blockchain, digital assets, or crypto-native financial infrastructure.
Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
Familiarity with consumption- or usage-based pricing and packaging.
Salary Range
USD 152,000 - 230,000 per year
About Chainalysis Government Solutions LLC
Chainalysis Government Solutions LLC is at the forefront of leveraging blockchain technology to safeguard national security and promote economic stability. As a dedicated subsidiary of Chainalysis, the global leader in blockchain data platforms, we specialize in providing critical cryptocurrency investigation and compliance solutions to government agencies across the USA. Our mission is to empower public sector organizations with unparalleled insights into blockchain transactions, enabling them to combat illicit activities, strengthen regulatory frameworks, and foster responsible innovation within the Web3 ecosystem. We are instrumental in bringing transparency and trust to the digital asset space for the benefit of all citizens. Our culture is built on a foundation of integrity, innovation, and a shared commitment to public service. We thrive on tackling complex challenges, fostering a collaborative environment where diverse perspectives lead to groundbreaking solutions. At Chainalysis Government Solutions, you'll work alongside world-class experts in blockchain forensics, data science, and national security, contributing to projects that have a tangible impact on the safety and security of our nation. We believe in continuous learning, professional development, and supporting our team members as they navigate the ever-evolving landscape of digital finance and blockchain technology. Joining Chainalysis Government Solutions means more than just a job; it's an opportunity to apply your skills in blockchain, cryptocurrency, and Web3 to a purpose-driven mission. If you are passionate about fighting financial crime, ensuring national security, and contributing to the responsible growth of the digital economy, we invite you to be part of our team. Make a real difference by helping government agencies navigate the complexities of blockchain, protect national interests, and shape the future of digital assets.
Ready to Apply?
To submit your application for this position, please visit Chainalysis Government Solutions LLC's official website and follow their application process.