Marketing Operations & CRM Senior
"What You'll Be Doing"
What You'll Be Doing
Manage and evolve the CRM and Marketing Automation architecture for B2B Marketing.
Design and operationalize the account and contact lifecycle, including segmentation, workflows, triggers and nurturing programs.
Define and optimize qualification, routing and handoff rules between Marketing and Sales.
Ensure the quality, consistency and governance of Marketing data.
Manage integrations between CRM, Marketing Automation and other tools in the stack, connecting data and signals from Marketing, Sales and Product.
Work with Product and Data teams to incorporate relevant behavioral events and signals into the lifecycle.
Build dashboards and reports covering funnel, lifecycle, campaigns and pipeline, and develop attribution models to measure Marketing's impact.
Operationalize tracking for campaigns, events, forms, landing pages and other capture points.
Evaluate and optimize Martech tools, processes and automations.
Document processes and build a scalable Marketing Operations infrastructure.
What We're Looking For
Relevant experience in Marketing Operations, CRM, Lifecycle Marketing or Revenue/Go-to-Market Operations, preferably in B2B businesses.
Hands-on experience with CRM and Marketing Automation tools.
Experience in Lifecycle Marketing, Data Management, Integrations, Analytics, Reporting and Attribution.
Ability to operate tools directly and collaborate with Data, Product, Engineering and Sales teams when technical integrations or implementations are needed.
Knowledge of APIs, data warehouses, BI tools or SQL (desirable).
Ready to Apply?
To submit your application for this position, please visit Ripio's official website and follow their application process.