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Developer Marketing Lead
Job Description
Who We Are
The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world. We are looking for talented people who are willing to jump right in and use their expertise to help the ecosystem build.
The Opportunity
Solana Foundation is seeking a highly driven Developer Marketer. Developers are the heart of the community and help shape the future of products on Solana. The goal of this role is to attract new talent into the ecosystem, help with distribution of developer resources, and raise the average skill level of Solana developers with the Developer Relations team.
This role requires an entrepreneurial, self-motivated marketer with an eye for understanding what attracts developers, how to improve distribution of all channels, and with enough agency can help build the narrative around developing on Solana.
To be successful in this role
You will
- •Design and execute developer acquisition and retention strategies across channels (social, content, events, hackathons, communities).
- •Craft clear, compelling narratives around Solana’s dev tooling: SDKs, payments rails, DeFi primitives, AI integrations and beyond.
- •Identify and run initiatives to bring in new talent into the ecosystem.
- •Build awareness through campaigns, partnerships, and targeted outreach to web2 and web3 dev communities.
- •Collaborate with technical leads to produce content such as tutorials, example apps, case studies, and developer spotlights.
- •Analyze developer funnel metrics including activation, retention, engagement and continuously improve based on data-driven insights.
- •Coordinate with ecosystem partners, accelerators, and educational programs to scale Solana’s reach among builders.
- •Stay deeply embedded in dev conversations (Twitter, Reddit, Discord, GitHub, Stack Overflow) and represent Solana in the right channels.
You ideally have
- •4+ years in developer marketing, hackathon promotion, developer relations, or technical growth at a developer-focused company (blockchain or SaaS preferred)
- •Understanding of the developer journey, from initial awareness to adoption, contribution, and retention.
- •Experience with blockchain or fintech products (e.g., smart contracts, payments, DeFi, custody, or API integrations).
- •Ability to translate technical topics into engaging, approachable content for developers.
- •Proficiency in developer channels and growth tactics, open-source communities, hackathons, GitHub, Stack Overflow, Discord, X/Twitter, etc.
- •Collaborative mindset and ability to work cross-functionally with marketing, ecosystem, and protocol teams.
Bonus points
- •Familiarity with Solana’s developer stack and application ecosystem
- •Prior experience managing or growing a developer community or open-source project.
- •Strong technical writing or content creation background.
Experience running developer incentive programs or hackathons.
- •Comfort with data analysis and performance tracking for developer funnels.
About Solana Foundation
The Solana Foundation is dedicated to advancing the Solana blockchain, a high-performance, open-source platform built for scale. Our mission is to foster the growth and decentralization of the Solana ecosystem, empowering developers and users to create innovative dApps and drive the adoption of Web3 technologies globally. We support a vibrant community pushing the boundaries of what's possible in decentralized finance (DeFi), NFTs, gaming, and beyond, with a focus on speed, low transaction costs, and energy efficiency. We cultivate a dynamic, remote-first work environment that thrives on collaboration, intellectual curiosity, and a shared passion for the future of blockchain. Our culture is one of open innovation, where every team member is encouraged to contribute ideas, challenge norms, and take ownership. We value transparency, technical excellence, and a commitment to building a more decentralized and equitable digital world. Diversity of thought and background is actively embraced, fueling our collective progress. Join the Solana Foundation and become a pivotal part of a movement shaping the next era of the internet. If you're a blockchain enthusiast, a visionary developer, or a community builder eager to make a tangible impact on a leading Layer 1 protocol, we offer unparalleled opportunities for growth and contribution. Work alongside some of the brightest minds in crypto, drive meaningful change, and contribute to a robust ecosystem that's defining the future of Web3 at scale.