Director, Product Marketing
About This Role
Blockaid powers the security infrastructure behind some of the biggest names in web3—Coinbase, MetaMask, Backpack, Stellar, and more—helping them detect and neutralize both onchain and offchain threats. As Director of Product Marketing, you'll be the strategic voice connecting our technical innovation to the needs of a rapidly expanding decentralized economy, shaping how the market understands and adopts next-generation blockchain security solutions.
What You'll Be Doing
Craft and own the go-to-market narrative for Blockaid's suite of web3 security and smart contract protection products
Partner closely with engineering, sales, and leadership to translate complex distributed ledger security concepts into clear, compelling messaging
Develop positioning strategies that differentiate Blockaid across the competitive crypto and DeFi security landscape
Lead product launches, from onchain threat detection features to new decentralized application integrations
Build sales enablement materials that help teams articulate Blockaid's value to blockchain-native customers
Analyze market trends across web3, DeFi, and digital asset security to inform strategic marketing direction
What We're Looking For
7+ years of product marketing experience, with a track record of success in crypto, blockchain, cybersecurity, or enterprise SaaS
Deep familiarity with blockchain technology, smart contracts, and the broader decentralized finance ecosystem
Proven ability to translate technical, security-focused products into accessible, persuasive messaging
Strong cross-functional leadership skills, comfortable collaborating with engineering, product, and executive teams
Excellent written and verbal communication skills with a sharp eye for storytelling
Self-starter mentality suited to the fast-paced, ever-evolving nature of web3
Bonus Points
Prior experience marketing security or infrastructure products within the crypto industry
Established relationships or credibility within the web3 and blockchain developer community
Experience launching products tied to wallet security, transaction monitoring, or smart contract auditing
Familiarity with major blockchain ecosystems and protocols
Why Join Us
Competitive compensation package with meaningful equity upside
Opportunity to shape security standards across the decentralized web
Flexible, collaborative culture built around trust and ownership
Direct exposure to industry leaders shaping the future of blockchain and crypto innovation
Salary Range
$190,000 - $240,000
Ready to Apply?
To submit your application for this position, please visit Blockaid's official website and follow their application process.