Growth Lead - Performance Marketing
"About The Role"
About This Role
You will inherit a live product with real spend and own the paid acquisition engine that scales it across Plasma One and Plasma Business. Channels, budget, creative and measurement all sit with you, including ownership of the cost of acquiring valuable users and managing the paid advertising motion end to end.
What You'll Be Doing
Deploy many variations of ads, platforms and angles to test high-performing creative and formats, driving users into custom funnels and directly to the app while tracking downstream events.
Push beyond the crypto-native audience by finding the audiences, messages and formats on Meta, Google, TikTok and YouTube that bring in users who fund accounts and keep spending, then scale what works.
Build and run campaigns yourself—launching them, reading results, and deciding where the next day's budget goes, with new creative, audiences and angles tested weekly and a clear understanding of what worked and why.
Look beyond the click by working with product and design on landing pages, onboarding, lifecycle and referrals, so new sign-ups become funded, active accounts.
Build out the paid acquisition function, including tracking, reporting and playbooks that the team will run on, and help hire specialists as channels prove effective.
What We're Looking For
Regional market expertise, with the ability to tailor acquisition strategy across different countries and markets.
Deep, hands-on experience running paid acquisition at a consumer app or fintech, particularly in paid social and search, with real budgets and accountability for results.
Ability to navigate platforms such as Meta AEM, Google optimization, Apple Search Ads, Snapchat and others, and to configure AppsFlyer, a data warehouse, and creative assets to drive strong results.
A track record of structured creative testing and confident budget allocation across channels.
Strong measurement skills, including attribution, incrementality and cohort analysis, and awareness of where each can be misleading.
Experience improving performance across the funnel, including landing pages, onboarding, lifecycle or referrals, in close collaboration with product and design.
A record of showing concrete results—what was tested, what improved, and the impact on acquisition cost, activation and retention.
Resourcefulness, with the ability to find answers and results with or without a large team. Based in London or willing to relocate.
Bonus Points
Experience as an early growth hire at a global consumer fintech.
Familiarity with mobile measurement partners such as AppsFlyer or Adjust, and with the ad policies relevant to financial products.
Curiosity about stablecoins and new payment rails; prior crypto experience is not required.
Salary Range
GBP 100,000 - 150,000 per year
Ready to Apply?
To submit your application for this position, please visit Plasma's official website and follow their application process.