Growth Marketing Manager (Demand Generation & AI) - Remote
"What You'll Be Doing"
About This Role
This is a senior, hands-on role working directly with the marketing lead as their right hand. You will own B2B demand generation end-to-end — paid media, landing pages, email and the funnel through to Sales — and build the AI systems that let a small team produce the output of a much bigger one. This is not about asking an AI tool to write a social post; it's about building workflows that monitor the market, competitors and industry news, surface insights proactively, and draft assets for human review, paired with the marketing judgment to know what good looks like.
What You'll Be Doing
Own B2B paid acquisition across LinkedIn and Google, including campaign builds, targeting, creative testing, conversion tracking and budget allocation.
Audit existing ad accounts and the website early on, cutting wasted spend and fixing underperforming elements.
Build and optimize landing pages and run CRO tests across the funnel — ad, landing page, form, CRM, email nurture and Sales handoff.
Report on what matters: qualified leads, pipeline and revenue, rather than just clicks or cost per lead.
Design, build and maintain AI workflows for research, competitor and news monitoring, content drafting and reporting, with human review before anything goes live.
Lead Answer Engine Optimisation (AEO) so Shift appears when buyers ask ChatGPT, Gemini and other AI engines about crypto infrastructure.
Oversee AI-assisted content and social output, supported by junior team members.
Contribute to brand, PR, events, partnerships, podcasts and industry publications, and help shape quarterly marketing plans, including campaigns for new verticals such as online gaming operators and prediction markets.
What We're Looking For
5+ years of hands-on B2B digital marketing experience, with recent personal ownership of paid campaigns on LinkedIn.
Concrete, personally-driven results across spend, acquisition costs, pipeline and revenue.
Hands-on experience building landing pages and running conversion tests.
Email marketing and CRM experience (Zoho, HubSpot, Salesforce or similar), including nurture and lead routing.
AI workflows or automations you have built and currently use in your marketing work, ready to demonstrate.
Strong marketing judgment and clear, specific written communication.
Comfort working as a hands-on individual contributor within a small team.
Bonus Points
AEO, SEO or generative-engine optimisation experience.
Experience in crypto, fintech, payments, iGaming or B2B SaaS.
Earlier-career content or social media experience.
Familiarity with Zapier, n8n or similar automation tools, plus dashboards and data visualisation.
Why Join Us
Direct impact, working alongside the marketing lead with decisions that ship in days, not quarters.
An AI-forward team that expects you to build systems, not just use tools.
A front-row seat in crypto infrastructure, prediction markets and payments as they reshape finance.
A global, remote team with flexibility across time zones.
Ready to Apply?
To submit your application for this position, please visit Shift Markets's official website and follow their application process.