Head of Institutional Marketing
"What You'll Be Doing"
What You'll Be Doing
Plan and execute successful go-to-market strategies: defining target audiences, creating compelling marketing collateral, and executing effective channel distribution to a sophisticated crypto audience.
Build and run independent lead generation campaigns for the Blockchain.com Institutional sales team.
Oversee the creation of best-in-class thought leadership content that clients find informative and regularly engage with.
Partner with the Institutional sales teams to set up effective nurture and lead qualification campaigns through CRM systems, iterating to accelerate pipeline velocity.
Lead global promotional activities for Blockchain.com at industry events, including the company's own, developing event collateral and coordinating event logistics.
Work closely with the CMO as a visible and vocal leader of the marketing vertical, using presence and insight to drive coordinated action across the organization.
What We're Looking For
A relentless, vocal persona capable of holding their own in the competitive environment of institutional crypto marketing.
Crypto-native knowledge — familiarity with the company's products and comfort pitching them to sophisticated industry players.
Genuine passion for the crypto space and its future.
Demonstrated marketing operational credentials, with examples of having operationalized the marketing-into-sales pipeline effectively in past roles.
Strong attention to detail, with a perfectionist approach to brand and product quality.
Excellent communication and interpersonal skills, comfortable engaging with customers, prospective clients, and community members.
Experience organizing events of varying scales, from small community gatherings focused on user feedback to larger industry events, online or offline.
About Blockchain & Climate Institute
The Blockchain & Climate Institute (BCI) is a leading international non-profit organization at the vanguard of leveraging blockchain and other emerging technologies to tackle the global climate crisis. We are a global team of passionate experts, policymakers, and technologists dedicated to accelerating climate action through innovative, decentralized solutions. Our work spans policy advocacy, research, and project incubation, focusing on critical areas such as carbon markets, climate finance, renewable energy traceability, and transparent climate reporting, all powered by the inherent trust and immutability of blockchain technology. At BCI, we foster a collaborative, intellectually stimulating, and impact-driven culture. We believe in the power of open-source principles and collective intelligence to drive meaningful change. Our team is diverse, representing a global community united by a shared commitment to environmental sustainability and technological innovation. We encourage continuous learning, bold experimentation, and a proactive approach to solving some of the world's most pressing challenges. If you're passionate about Web3's potential to create a greener future and thrive in an environment that values innovation and global cooperation, BCI is your ideal platform. Join us to be part of a pioneering movement where your skills in blockchain development, Web3 strategy, policy analysis, or project management will directly contribute to tangible climate solutions. We offer a unique opportunity to work on cutting-edge projects, influence global policy, and collaborate with leading experts in both the blockchain and climate sectors. Build a career that not only pushes the boundaries of decentralized technology but also makes a profound positive impact on the planet with BCI.
Ready to Apply?
To submit your application for this position, please visit Blockchain & Climate Institute's official website and follow their application process.