Influence Marketing Team Lead

Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group.

Lead and develop the influencer marketing team, setting up effective processes, clear KPIs, accountability, and high performance standards.

Plan, launch, and scale influencer marketing campaigns across global markets, including Europe, Asia, and LATAM.

Build, launch, and manage global ambassador and affiliate programs with scalable partnerships and measurable business impact.

Drive brand awareness, visibility, and reputation through strategic partnerships with influencers, KOLs, creators, and industry opinion leaders.

Deliver measurable performance results, including user acquisition, registrations, conversions, and improved customer acquisition efficiency.

Own influencer marketing budgets, optimize investments, and ensure ROI, ROMI, and performance targets are met.

Develop performance measurement frameworks, reporting dashboards, and data-driven campaign optimization processes.

Identify and establish partnerships with high-impact global influencers, agencies, and strategic partners.

Collaborate with global and local marketing, PR, brand, performance, and business development teams to ensure consistent messaging and effective campaign execution.

5+ years of experience in influencer marketing, including 2+ years in a leadership role, preferably within crypto, fintech, Web3, technology, or global consumer brands.

Fluent English (C1 or higher) is essential.

Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.

Strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.

Strong analytical and performance marketing skills, with hands-on experience in KPI management, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.

Deep understanding of brand awareness metrics, audience reach, engagement, share of voice, and brand positioning.

Proven leadership skills, including team management, strategic planning, budget ownership, and cross-functional collaboration.

Strong negotiation skills and experience managing international agencies, influencers, creators, and strategic partners.

A proactive, results-driven mindset with full ownership of strategy, execution, and business outcomes.

Strong understanding of crypto and fintech products, influencer marketing regulations, advertising disclosures, and reputational risk management across international markets.