Product Marketing Manager - EMEA
"What You'll Be Doing"
What You'll Be Doing
Lead consumer product launches across EMEA, covering everything from audience research and positioning through launch execution, adoption, and evaluation.
Adapt global product strategies into regional marketing plans that account for customer needs, market conditions, product availability, and local regulatory requirements.
Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.
Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance teams to align launch plans, customer communications, and the product experience.
Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
Test growth opportunities such as direct mail, events, and partnerships, grounded in clear hypotheses and success measures.
Work with Growth and Analytics partners to improve campaign and lifecycle performance, using customer insights and test results to guide investment and scale what works.
What We're Looking For
5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
A track record of adapting global strategies for regional markets, influencing cross-functional partners, and delivering results through ambiguity.
Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve outcomes.
Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
Responsible use of generative AI, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Salary Range
GBP 78,840 - 87,600 per year
About Coinbase
Coinbase is at the forefront of building a more open, accessible, and efficient financial system globally through blockchain technology. Our mission is to increase economic freedom in the world, and we do this by creating a reliable and easy-to-use platform that empowers individuals and institutions to participate in the burgeoning digital asset economy. We are committed to developing innovative tools and infrastructure that drive the future of finance, fostering a world where digital assets are universally understood and adopted. Our culture thrives on curiosity, collaboration, and a relentless pursuit of excellence. We believe in empowering our teams to take ownership, experiment with new ideas, and solve complex challenges with creativity and integrity. At Coinbase, you'll find a dynamic and inclusive environment where diverse perspectives are valued, and continuous learning is encouraged. We're building a future that demands bold thinking and a commitment to our shared vision. Joining Coinbase means contributing to a revolutionary shift in finance, working alongside some of the brightest minds in blockchain and technology. With 403 open positions, we offer unparalleled opportunities for professional growth, impact, and the chance to shape an industry from the ground up. If you're driven by a passion for innovation and want to build a world where economic freedom is a reality for everyone, explore career opportunities with us.
Ready to Apply?
To submit your application for this position, please visit Coinbase's official website and follow their application process.