Senior Product Manager, User Growth
Who We Are
About The Opportunity
What You'll Be Doing
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Own Growth Strategy and Business Results
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Define and execute the product roadmap for growth campaigns to increase platform trading volume and revenue.
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Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation.
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Prioritize initiatives based on business impact, user needs, and implementation effort.
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Build and Scale Growth Products
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Design acquisition, new-user, trading, and reactivation campaigns that encourage users to register, fund their accounts, start trading, and develop sustained trading habits.
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Build reusable campaign, task, and incentive platform capabilities to support efficient execution across global markets.
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Partner with Trading and regional teams to align growth initiatives with relevant products and local user needs.
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Use AI to Improve Product Development and Growth Operations
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Integrate AI into daily workflows across user and market research, data analysis, product planning, prototyping, and campaign operations.
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Build repeatable AI-assisted workflows and automate repetitive tasks to accelerate delivery and improve output quality.
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Identify opportunities to embed AI capabilities into growth products and internal platforms, working with technical teams to bring them to life.
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Evaluate the accuracy and business value of AI outputs, and share effective practices to improve the team's capabilities.
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Continuously Improve Growth Performance
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Use business data and user feedback to identify issues and improve product and campaign performance.
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Evaluate contributions to trading volume, revenue, and retention while managing incentive costs and improving ROI.
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Lead Cross-Functional Execution
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Work closely with Engineering, Design, Data, Marketing, Trading, Risk, Compliance, and regional teams to deliver growth initiatives from concept through launch and iteration.
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Align stakeholders on priorities, business goals, and dependencies to drive complex projects to completion.
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Bring Industry and Market Insights into Product Decisions
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Understand crypto users' needs, trading behavior, and motivations for participating in campaigns.
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Monitor market developments and competitor growth strategies to inform product decisions and identify new opportunities.
What We Look For In You
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More than 3 years of relevant experience in growth product management, with hands-on ownership of acquisition campaigns, new-user campaigns, trading campaigns, or related growth products.
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Strong hands-on proficiency with AI tools is required. You regularly use AI to solve real business problems and can demonstrate concrete examples of how it has improved your productivity, decision-making, or product outcomes.
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The ability to build and improve AI-assisted workflows, break complex problems into actionable steps, critically evaluate AI outputs, and apply sound judgment to the results.
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A proven track record of business impact, with measurable improvements in trading volume, revenue, user activation, or retention.
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A mature growth methodology and practical experience, with the ability to identify opportunities, develop effective solutions, and continuously improve business results.
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Broad experience across companies and business environments, with the ability to adapt proven practices to new contexts and execute at scale.
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Strong familiarity with the crypto industry, including centralized exchanges, trading products, user behavior, and common growth mechanics.
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Strong familiarity with OKX, including its core products, trading experience, user journeys, and competitive positioning.
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Strong analytical skills and the ability to translate data and user insights into clear product decisions.
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Excellent communication and collaboration skills, with experience leading complex projects across teams.
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High learning velocity, strong ownership, and a proactive approach to learning and applying new AI capabilities.
Nice-To-Haves
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Direct experience building growth products at a crypto exchange or trading platform.
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Experience scaling acquisition, new-user incentive, or trading campaigns across multiple markets.
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Experience balancing growth incentives with profitability, risk controls, and long-term user value.
Perks & Benefits
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Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
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Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
About OKX
OKX is a leading global Web3 technology company and cryptocurrency exchange, dedicated to building the future of decentralized finance and digital asset ownership. With a robust presence and growing operations across Colombia, Argentina, and Mexico, we provide a secure, innovative, and user-friendly platform for millions worldwide to trade, invest, and explore the vast potential of the blockchain ecosystem. We're at the forefront of developing cutting-edge solutions, from advanced trading tools and DeFi protocols to immersive metaverse experiences and NFT marketplaces, all powered by our unwavering commitment to security and transparency. Our culture at OKX is driven by innovation, collaboration, and a passion for pushing the boundaries of what's possible in Web3. We foster an environment where bright minds are empowered to contribute to a decentralized future, thrive on challenging projects, and grow alongside pioneering technology. We value diversity of thought, encourage continuous learning, and believe in building a team that is as global and interconnected as the blockchain itself. Joining OKX means being part of a dynamic, fast-paced team that is shaping the next generation of the internet. If you're a blockchain professional eager to make a tangible impact and contribute to a truly global platform, OKX offers unparalleled opportunities. We're seeking visionary talent in LATAM to join our mission of making crypto and Web3 accessible to everyone, everywhere. Come build with us and play a pivotal role in accelerating the adoption of decentralized technologies, empowering individuals, and revolutionizing financial systems around the world.
Ready to Apply?
To submit your application for this position, please visit OKX's official website and follow their application process.