Senior Product Marketing Manager, Infrastructure
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it's a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called "surges." learn more about working at Coinbase.
The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.
What you'll do:
- Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
- Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
- Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
- Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.
Required Skills and Experience:
- 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
- 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
- Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
- Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Salary Range
USD 170,765 - 200,900 per year
About Coinbase
Coinbase is at the forefront of building a more open, accessible, and efficient financial system globally through blockchain technology. Our mission is to increase economic freedom in the world, and we do this by creating a reliable and easy-to-use platform that empowers individuals and institutions to participate in the burgeoning digital asset economy. We are committed to developing innovative tools and infrastructure that drive the future of finance, fostering a world where digital assets are universally understood and adopted. Our culture thrives on curiosity, collaboration, and a relentless pursuit of excellence. We believe in empowering our teams to take ownership, experiment with new ideas, and solve complex challenges with creativity and integrity. At Coinbase, you'll find a dynamic and inclusive environment where diverse perspectives are valued, and continuous learning is encouraged. We're building a future that demands bold thinking and a commitment to our shared vision. Joining Coinbase means contributing to a revolutionary shift in finance, working alongside some of the brightest minds in blockchain and technology. With 403 open positions, we offer unparalleled opportunities for professional growth, impact, and the chance to shape an industry from the ground up. If you're driven by a passion for innovation and want to build a world where economic freedom is a reality for everyone, explore career opportunities with us.
Ready to Apply?
To submit your application for this position, please visit Coinbase's official website and follow their application process.