Coins.ph logo - Social Marketing Manager

    Social Marketing Manager

    Coins.ph
    Remote
    Marketing
    Remote
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    Social Marketing Manager

    Any
    Marketing - Digital Marketing /
    Hybrid

    apply for this job

    About the Role

    We're looking for a Social Media Manager who can own and elevate our social presence across all major platforms. This role goes beyond posting-you will drive content quality, campaign execution, and audience growth, while ensuring everything we put out is aligned with business goals.

    Key Responsibilities

    • Own Multi-Channel Social Strategy
      Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
      Ensure consistent brand voice while adapting content to each platform
      Plan and execute weekly and monthly content calendars
    • Elevate Content Quality
      Continuously improve content quality, storytelling, and visual standards
      Work closely with designers, editors, and KOLs to produce high-performing content
      Identify trends and translate them into relevant, on-brand executions
    • Campaign-Driven Execution
      Lead social execution for key marketing campaigns (product launches, promos, activations)
      Ensure social content supports conversion, engagement, and user acquisition goals
      Collaborate cross-functionally with PR, KOL, and growth teams
    • Drive Growth & Engagement
      Grow followers and improve engagement across all platforms
      Optimize content based on performance data and insights
      Experiment with formats, hooks, and content structures to improve reach
    • Monitor Social Sentiment
      Track and analyze social sentiment, trends, and user feedback
      Respond to community interactions and manage brand voice in real-time
      Identify risks, issues, or opportunities from social conversations

    Requirements

    • 3-6+ years experience in social media, content, or digital marketing
    • Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
    • Proven track record of growing accounts and improving engagement
    • Strong content instinct-knows what works, not just what looks good
    • Data-driven, but also creative and fast-moving
    • Experience in fintech / crypto is a plus

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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    Ready to Apply?

    To submit your application for this position, please visit Coins.ph's official website and follow their application process.

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