Sr. Product Marketing Manager, LATAM
Who We Are
About the Opportunity
What You'll Be Doing
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Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.
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Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
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Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.
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Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
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Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
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Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
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Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
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Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
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At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
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Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
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Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
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Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
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Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese
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Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space
Perks & Benefits
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Competitive total compensation package
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L&D programs for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!
About OKX
OKX is a leading global Web3 technology company and cryptocurrency exchange, dedicated to building the future of decentralized finance and digital asset ownership. With a robust presence and growing operations across Colombia, Argentina, and Mexico, we provide a secure, innovative, and user-friendly platform for millions worldwide to trade, invest, and explore the vast potential of the blockchain ecosystem. We're at the forefront of developing cutting-edge solutions, from advanced trading tools and DeFi protocols to immersive metaverse experiences and NFT marketplaces, all powered by our unwavering commitment to security and transparency. Our culture at OKX is driven by innovation, collaboration, and a passion for pushing the boundaries of what's possible in Web3. We foster an environment where bright minds are empowered to contribute to a decentralized future, thrive on challenging projects, and grow alongside pioneering technology. We value diversity of thought, encourage continuous learning, and believe in building a team that is as global and interconnected as the blockchain itself. Joining OKX means being part of a dynamic, fast-paced team that is shaping the next generation of the internet. If you're a blockchain professional eager to make a tangible impact and contribute to a truly global platform, OKX offers unparalleled opportunities. We're seeking visionary talent in LATAM to join our mission of making crypto and Web3 accessible to everyone, everywhere. Come build with us and play a pivotal role in accelerating the adoption of decentralized technologies, empowering individuals, and revolutionizing financial systems around the world.
Ready to Apply?
To submit your application for this position, please visit OKX's official website and follow their application process.