Content, Branding, Social Media & SEO Specialist
What You'll Be Doing
Build localized content across social, campaigns, blogs, and marketing collateral, written to resonate with a PH audience rather than simply translated.
Own local social channels (Facebook, X, Instagram, TikTok and beyond) end to end, including content calendars, campaigns, community engagement, and trend response.
Grow organic search performance through keyword research and on-page optimization, coordinating with regional SEO teams on strategy.
Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
Measure and report on content, social, SEO, and campaign performance, translating the numbers into clear recommendations.
What We're Looking For
2–4 years of experience in content marketing, social media, branding, or SEO, whether agency or in-house.
Bilingual in English and Tagalog, required for coordinating with overseas partners and stakeholders.
Hands-on experience running social platforms for a brand, including calendar planning, publishing, and community engagement.
Working knowledge of SEO tools and Google Analytics, with a practical understanding of content optimization.
Comfort working with data, able to read a performance report and decide what to change.
Self-directed, able to move forward without a full team around them.
Bonus Points
Interest in or exposure to crypto, blockchain, or Web3.
Prior experience across multiple SEA markets.
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.