Head of Marketing (Cross-Border Payments)
"What You'll Be Doing"
What You'll Be Doing
Define and run the marketing strategy for cross-border payments, aligned with business targets for TPV, revenue and customer acquisition
Build brand positioning and messaging that differentiates us from banks, remittance companies and fintech competitors
Develop go-to-market plans for new corridors, products and market launches
Own the full funnel, from awareness to activation to retention, for both B2B and B2C
Run integrated campaigns across performance marketing, SEO/SEM, content, social, email/CRM, events and partnerships
Build B2B demand generation and account-based marketing (ABM) programs that feed qualified pipeline to Sales and BD
Grow the user base in key remittance corridors (e.g., PH ⇄ HK/SG/UAE/US/JP) through localized campaigns
Work with Product on positioning, pricing communication and launch plans for new payment products (e.g., collections, payouts, FX, stablecoin settlement)
Produce sales enablement material, including pitch decks, case studies, one-pagers and competitive battlecards
Set KPIs and dashboards (CAC, LTV, conversion, pipeline contribution, ROI) and optimize based on data
Manage and allocate the marketing budget across channels and markets
Build, lead and develop a high-performing marketing team, and manage agencies and vendors
Work with Compliance and Legal to ensure all communications meet regulatory requirements in each market
Represent the company at industry events, in the media and with partners
What We're Looking For
8+ years of marketing experience, including 4+ years in a leadership role, ideally in cross-border payments, remittance, fintech or financial services
A proven track record of growing both B2B and B2C businesses, with clear results in pipeline, acquisition and revenue
Strong understanding of the cross-border payments landscape: FX, remittance corridors, payment rails and the regulatory environment, ideally including digital assets and stablecoins
Hands-on experience with performance marketing, CRM/marketing automation tools (e.g., HubSpot, Braze, Salesforce) and analytics tools
Experience marketing across several APAC markets
Excellent strategic thinking, storytelling and stakeholder management skills
Fluency in English
Bonus Points
Familiarity with Southeast Asia
Fluency in Mandarin and/or Filipino
Ready to Apply?
To submit your application for this position, please visit Coins.ph's official website and follow their application process.