Growth Marketing Manager — Kazakhstan
"What You'll Be Doing"
What You'll Be Doing
Launch non-standard activations to engage and reactivate the existing userbase
Drive new user growth through creative innovations, including new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation
Map and improve the full user journey — from Visit to Registration, KYC, Deposit, and Trade — to strengthen the business conversion funnel
Plan and execute educational and bonus-based promotional campaigns
Take full ownership of market OKR completion, regularly reporting metrics progress and campaign performance to the Marketing & Operations team
What We're Looking For
2–4 years of relevant experience in Growth, Digital, or Performance Marketing, ideally in crypto, tech/IT, fintech, e-commerce, or mobile apps
Proven expertise in activating audiences for financial products, including building activation landing pages, running lifecycle campaigns, and re-activating churned users
An execution-oriented mindset with strong ownership and independence
Analytical, data-driven approach with hands-on experience in A/B testing and product optimisation
Native-level Russian or Kazakh plus strong English proficiency
A genuine interest in crypto, blockchain, and fintech, with awareness of industry trends
Bonus Points
Background in traditional finance industries with proven growth playbooks
Previous experience in crypto marketing or fintech products
Why Join Us
Shape the future of finance
Collaborate with world-class talent in a user-centric, flat-structured global organization
Work on challenging projects in a fast-paced, innovative environment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the role and team)
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.