Growth Marketing Specialist
"What Success Looks Like"
About This Role
This is a broad, execution-focused individual contributor role for someone who can both develop marketing campaigns and personally deliver the work. You'll run paid user-acquisition campaigns, support Illuvium's social channels, deliver email marketing and coordinate selected influencer relationships, helping attract new players, re-engage existing community members and improve the performance of marketing activity overall. You should be comfortable moving between creative work, campaign execution and performance analysis, and we're looking for someone who actively uses modern AI tools to research audiences, develop campaign concepts, create and adapt content, and improve the speed and quality of their work.
What You'll Be Doing
Plan, launch and optimise paid user-acquisition and direct-response campaigns across relevant advertising platforms
Manage campaign budgets, audience targeting and creative testing while monitoring acquisition, conversion and engagement metrics
Plan and deliver social content, campaign copy, community announcements and email campaigns for launches and player re-engagement
Coordinate influencer activity and collaborate with product, design, game development and community teams on campaigns and launches
Use AI tools for market research, campaign ideation, content creation, audience analysis and workflow automation
Report on campaign performance, share actionable insights and identify new growth opportunities
What We're Looking For
Experience running paid advertising or user-acquisition campaigns and optimising them against measurable performance targets
Strong knowledge of direct-response marketing, audience targeting, conversion funnels and creative testing
Experience delivering social media content and email campaigns, with strong copywriting and communication skills
Comfortable independently executing campaigns and collaborating with multiple stakeholders in a fast-moving remote environment
Confident using performance data and modern AI tools to improve marketing decisions and execution
A genuine interest in gaming and an understanding of player and online community behaviour
Bonus Points
Experience marketing games, Web3 products, gaming platforms or consumer technology
Experience with mobile or PC game acquisition and gaming creators or influencers
Knowledge of attribution, analytics, CRM and marketing automation tools
Creative-production skills using Canva, Figma, Adobe products or AI creative platforms
Ready to Apply?
To submit your application for this position, please visit Illuvium Labs FZCO's official website and follow their application process.