Influence Marketing Team Lead

Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group, aligned with business objectives, brand positioning, and international expansion plans.

Lead and grow the influencer marketing team, setting up effective processes, clear KPIs, accountability structures, and high performance standards.

Plan, launch, and scale influencer marketing campaigns across global markets, including Europe, Asia, and LATAM.

Build, launch, and manage global ambassador and affiliate programs that create scalable partnerships with measurable business impact.

Drive brand awareness, visibility, and reputation through strategic partnerships with influencers, KOLs, creators, and industry opinion leaders.

Deliver measurable performance outcomes, including user acquisition, registrations, conversions, and improved customer acquisition efficiency.

Own influencer marketing budgets, optimizing investment to hit ROI, ROMI, and performance targets.

Develop performance measurement frameworks, reporting dashboards, and data-driven processes for ongoing campaign optimization.

Identify and establish partnerships with high-impact global influencers, agencies, and strategic partners.

Collaborate closely with global and local marketing, PR, brand, performance, and business development teams to ensure consistent messaging and effective campaign execution.

5+ years of experience in influencer marketing, including 2+ years in a leadership role, ideally within crypto, fintech, Web3, technology, or global consumer brands.

Fluent English (C1 or higher) is essential.

Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.

A strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.

Strong analytical and performance marketing skills, with hands-on experience managing KPIs, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.

Deep understanding of brand awareness metrics, audience reach, engagement, share of voice, and brand positioning.

Proven leadership abilities, including team management, strategic planning, budget ownership, and cross-functional collaboration.

Strong negotiation skills and experience managing international agencies, influencers, creators, and strategic partners.

A proactive, results-driven mindset with full ownership of strategy, execution, and business outcomes.

Solid understanding of crypto and fintech products, influencer marketing regulations, advertising disclosures, and reputational risk management across international markets.