Product Marketing Manager - EMEA

Lead consumer product launches across EMEA, covering everything from audience research and positioning through launch execution, adoption, and evaluation.

Translate global product strategies into regional marketing plans that account for customer needs, market conditions, product availability, and local regulatory requirements.

Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.

Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance teams to align launch plans, customer communications, and the overall product experience.

Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.

Test new growth opportunities, such as direct mail, events, and partnerships, using clear hypotheses and success metrics.

Work with Growth and Analytics partners to improve campaign and lifecycle performance, applying customer insights and test results to guide investment decisions and scale what works.

5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.

Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.

Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.

Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering results through ambiguity.

Analytical skills, including defining success measures, interpreting campaign and customer data, and applying findings to improve outcomes.

Strong written and verbal communication skills, with experience managing concurrent projects and coordinating multiple stakeholders.

Experience using generative AI responsibly, with human oversight, to produce business-ready outputs and improve workflow efficiency, cost, and quality.