Regional Sales Lead
"About The Role"
About This Role
The Regional Sales Lead owns the affiliate growth strategy and execution for the MENA market, reporting into the MENA Country Manager. This is a hands-on, field-based role focused on sourcing and building relationships with crypto communities, KOLs, high-net-worth individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets.
What You'll Be Doing
Identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
Source and manage relationships with crypto KOLs, influencers, and media channels — negotiating campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit.
Build and maintain direct relationships with high-net-worth individuals and trading groups, serving as their primary Bybit contact and ensuring access to relevant products such as the OTC desk, VIP programs, and institutional-grade features.
Devise creative, locally relevant approaches to user acquisition that go beyond standard playbooks to suit the unique crypto landscape.
Track crypto regulation, competitor activity (local and global exchanges), and community sentiment, feeding insights back to regional and global leadership.
Own and report on affiliate acquisition OKRs — registration, deposit conversion, trading volume, retention — iterating based on data to improve ROI.
Collaborate closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class.
What We're Looking For
3+ years of experience in cryptocurrency, FX, fintech, or financial services, with a demonstrable track record of building affiliate networks or BD pipelines from scratch.
Business development or affiliate management experience, with an understanding of referral economics, commission structures, and partner lifecycle management.
Strong project management skills, comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously.
Data-driven mindset, with understanding of acquisition OKRs (CPA, LTV, ROI, deposit conversion, volume per referred user) and the use of segmentation and analytics to optimize performance.
Self-starter mentality — able to identify opportunities and bring forward a plan without waiting for instructions.
Bonus Points
Previous experience at a crypto exchange, with knowledge of how exchange BD works.
Experience working across time zones and cross-cultural teams in a global organization.
Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space.
Why Join Us
Bybit is committed to fostering a supportive and enriching work environment. Benefits include a Study Growth Fund supporting professional development and continuous learning, internal events such as team-building activities and workshops designed to promote collaboration and innovation, the opportunity to work within a diverse international team, access to career advancement opportunities within a rapidly expanding global company, and internal mobility programs to support long-term career development.
Ready to Apply?
To submit your application for this position, please visit Bybit's official website and follow their application process.