Senior Influence Marketing Manager
"What You'll Be Doing"
What You'll Be Doing
Own and scale performance-driven influencer campaigns focused on trading volume, first trades, and card activations/transactions
Develop and execute CPA, affiliate, and hybrid collaboration models aligned with unit economics
Drive ROMI-positive campaigns and optimize them based on daily performance data
Build and manage a portfolio of high-performing influencers and agencies across the EU and LATAM
Source, negotiate, and launch influencer collaborations end-to-end
Continuously test new growth mechanics such as offers, tournaments, and gamification
Analyze key performance metrics, including first deposits, first trades, trading volume, CAC, and ROMI
Collaborate cross-functionally with product, legal, finance, design, and copywriting teams
What We're Looking For
5+ years of experience in influencer marketing at a senior level
Proven experience in FinTech (exchanges, neo-banking, brokers, payments) or Web3/Crypto products
Strong track record running performance campaigns, not just awareness-focused ones
Experience working with affiliate, CPA, or hybrid models
An existing network of crypto and finance influencers and agencies across the EU and LATAM (must-have)
Strong understanding of unit economics, including CAC, LTV, and ROMI
Experience scaling campaigns across multiple geographies
Strong negotiation and deal-making skills
A data-driven mindset, comfortable working with performance metrics daily
Experience working cross-functionally with legal, finance, product, design, and copywriting teams
Why Join Us
Opportunity to work hands-on with cutting-edge blockchain and Web3 technologies
Exposure to digital finance and the global fintech market
Collaboration with a worldwide team of experienced professionals
Modern equipment and a comfortable, supportive working environment
24 calendar days of paid leave, plus additional days off for national holidays
Ready to Apply?
To submit your application for this position, please visit W Group's official website and follow their application process.