Senior PR Manager
"What You'll Be Doing"
What You'll Be Doing
Develop and lead comprehensive PR strategies to advance W Group's and WhiteBIT's brand and reputation worldwide and in key regional markets.
Advise executives and internal teams on communications strategy, media engagement, and key messaging to ensure consistent, impactful storytelling.
Plan, manage, and oversee PR campaigns from concept through execution, measuring results and optimizing performance.
Partner with marketing, product, legal, and leadership teams to align communications initiatives with business goals.
Manage external PR agencies and consultants, providing clear briefs, guidance, and measurable outcomes.
Identify and prepare spokespeople, including executives and product leads, for key messaging and public appearances.
Monitor media coverage, industry trends, and competitor activity to inform proactive communications planning and response.
Prepare and distribute communications materials, including press releases, media statements, talking points, presentations, and executive briefings.
Tailor messaging and campaigns for regional markets while maintaining a consistent global company narrative.
Build and maintain relationships with media and external partners to maximize coverage and reach.
Work with Legal, Compliance, and Policy teams to ensure all communications are accurate, compliant, and aligned with regulatory requirements.
Support crisis communications efforts, ensuring timely and effective messaging in sensitive situations.
Take on additional duties and special projects as needed to support WhiteBIT's broader communications goals.
What We're Looking For
5+ years of experience in public relations and communications.
Experience developing and executing communications strategies across multiple markets or audiences.
Strong understanding of media relations, reputation management, and strategic storytelling.
Ability to work effectively with senior stakeholders and cross-functional teams in a complex, fast-paced organization.
Results-oriented mindset, with the ability to measure impact and continuously improve communication performance.
Strategic thinking skills, with the ability to translate strategy into concrete actions and measurable results.
Excellent writing, editing, and communication skills in English.
Bonus Points
Additional language skills.
Experience working in international or multi-market environments.
Ready to Apply?
To submit your application for this position, please visit W Group's official website and follow their application process.