CoinPoker Template

Own the agent program and its P&L, covering market selection, agent sourcing, vetting, onboarding, and ongoing relationship management.

Set the program's commercial strategy, including growth targets and the sequencing of which markets to enter via agents.

Own the commission budget and cost envelope, holding the program to its profit targets.

Set and enforce agent policy, including permitted territories and channels, vetting standards, performance thresholds, and grounds for removal.

Negotiate agent terms and design commission structures and tiering that reward genuine player value, securing internal sign-off before finalizing agreements.

Own agent settlement, including the reporting agents are held to and the resolution of disputes.

Conduct regular ecology reviews of each agent's downline, addressing networks that extract value from the player pool rather than contribute to it.

Monitor agent performance on net rake and cohort retention, escalating underperformance early, removing agents who don't meet standards, and reducing revenue concentration among top agents.

Collaborate with payments on settlement rails required by each market, and with fraud and VIP teams on agent-introduced player behaviour.

Recruit and manage a team of agent managers, assigning market coverage, setting targets, and holding them to the program's performance and settlement standards.

Report monthly to senior management on program performance, market penetration, individual agent performance, market dynamics, competitor agent activity, and emerging opportunities.

Direct experience working with agents and agent networks across LATAM, CIS, and Asia, including existing contacts in those markets, plus a practical understanding of how commission structures are built, downlines tracked, and settlement and disputes handled.

Judgment on where agents are the right mechanism versus where they are not, grounded in underlying barriers like payments, liquidity, or reach rather than competitor behaviour.

Established understanding of grassroots acquisition routes, including social and private poker communities, local card rooms, private game organisers, and local networks with existing player trust.

Strong commercial and analytical discipline combined with poker literacy: evaluating agents on net rake, cohort retention, and ecology rather than registrations or deposits, and modelling economics before agreeing terms.

Demonstrated experience building and leading commercial teams, setting targets, holding people accountable, and developing managers rather than managing relationships alone.

Vigilance around agent-side risk, including inflated downlines, incentivized signups, and bonus abuse, with the instinct to interrogate anomalous cohort data and the decisiveness to terminate low-quality agents.