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Senior Director, Marketing Operations
Job Description
Fireblocks is the company bringing global finance onchain. Backed by over $1 billion in capital, we are the premier digital asset infrastructure provider trusted by thousands of industry-defining financial institutions, including banks, payment providers, fintechs, and global corporates such as BNY Mellon, BNP Paribas, ANZ Bank, Western Union, Stripe, and Revolut. Built for institutional scale and security, our enterprise-grade platform and network have powered over $14 trillion in digital asset transfers worldwide.
The Opportunity
We are looking for an innovative and hands-on leader to evolve and expand our marketing operations strategy supporting our global go-to-market motions. As team leader you will be responsible for performance accountability and efficient investment, and will develop the technology stack, processes, forecasting and reporting to support it.
You’ll spend your time
- •Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team.
- •Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling.
- •Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI.
- •Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
- •Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value.