Ads Implementation Specialist - Social/Google
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
As an AdsImplementation Specialist, you’ll support the digital advertising team in the execution of paid ad campaigns across Media Channel (META, TikTok, X, Programatics,..), we are seeking for a candidate with digital marketing background, managing media campaigns across channels.
The position
is entry level, so you will receive training and upskilling, but having prior experience with Ad platforms is ideal.
Requirements
Responsibilities: Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance. Create Asana tickets containing all information necessary for the go-live of a campaign. Upload Ad creatives across platforms, ensuring the proper tagging. Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements. Generate ad-hoc reports on performance or creatives. Run competitiveness analysis. Collaborate with cross-functional teams on creative production, planning and execution. Monitor industry trends and developments in advertising, while consistently implementing best practices. Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives. Ensure campaigns are aligned with data privacy regulations and company policies. Requirements: Bachelor's degree in Marketing, Advertising, Communications, or a related field. A minimum of 1 years of experience running Ads on META, TikTok or X. Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics. CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview. Excellent communication, organizational, and time management skills. Attention to detail and ability to prioritize tasks effectively. Proficiency in Microsoft Office, Google Workspace, and project management tools. Previous experience with figma is a plus. Fluent English speaker. Additional languages are considered a strong asset.
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.