Paid Social Manager
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective: Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.
Requirements
Responsibilities: Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others) Run ongoing A/B tests on creatives, audiences, and formats to improve performance Analyze campaign performance and translate data into actionable insights Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns Stay up to date on platform algorithm changes, new ad formats, and emerging trends Requirements: Strong experience managing both app and web acquisition campaigns Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.) Ideal to have AppsFlyer experience, including deep links and deferred deep links Strong analytical skills and experience with marketing analytics tools Experience in crypto, fintech, or online trading platforms Strong APAC paid social experience, including local platforms Experience with additional platforms such as Reddit and regional APAC social networks
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.