Programmatic Manager
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective: Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS.
Requirements
Responsibilities: Develop and lead programmatic media strategy across APAC markets Identify growth opportunities across new markets, platforms, ad formats, and inventory types Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG) Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH Requirements: Strong experience in programmatic advertising across app and web, with a focus on new user acquisition Deep understanding of programmatic trends, technologies, and best practices Existing relationships with programmatic platforms and networks Ideal to have exposure with AppsFlyer products Strong analytical and reporting skills Experience in crypto, fintech, or online trading platforms Strong APAC-focused programmatic experience
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.