Regional Head of Marketing, CIS

Assess and prioritise opportunities across the region, building a clear view of player segments, competitors, channels and commercial potential

Build the regional marketing plan in line with global strategy, and recommend the budget, resources and staged hires needed to deliver it

Test new markets, channels and campaigns quickly, scaling what works and stopping what doesn't

Work with central paid media, affiliate, agent and partnerships teams to set regional acquisition priorities and grow a high-quality regional player base

Lead regional brand and community activity, including social channels, community groups, PR, events and sponsorships

Plan regional promotions and tournament series built around local player preferences and time zones

Own localisation of regional marketing, from messaging and creative to promotions and community tone, and work with CRM, VIP and Customer Service teams to localise player journeys and support

Use your regional network to bring in affiliates, agents, creators, poker communities, partners and talent

Bring regional insight into global strategy, and report on performance, competitor activity and market opportunities

Senior online poker, casino or iGaming marketing experience, with deep knowledge of at least one key market in the region

A proven track record scaling user acquisition and brand awareness across a market

Sound judgment assessing complex or emerging markets

Experience building the case for marketing budget and headcount, and allocating spend against acquisition targets

Strong command of acquisition economics: CAC, LTV, cohort analysis, rev share and CPA

An established network across regional poker affiliates, agents, creators and marketing talent, with evidence of how it has driven results

Experience building a team and leading through influence alongside central teams

Native speaker of the language of one of the region's key markets, with professional English