Regional Head of Marketing, LATAM
"What You'll Be Doing"
What You'll Be Doing
Assess and prioritize opportunities across the region, building a clear view of player segments, competitors, channels and commercial potential.
Build the regional marketing plan in line with the global strategy, and recommend the budget, resources and staged hires needed to execute it.
Test new markets, channels and campaigns quickly, scaling what works and stopping what doesn't.
Collaborate with central paid media, affiliate, agent and partnerships teams to set regional acquisition priorities and grow a high-quality regional player base.
Lead regional brand and community activity, including social channels, community groups, PR, events and sponsorships.
Plan regional promotions and tournament series built around local player preferences and time zones.
Own localisation of regional marketing, from messaging and creative to promotions and community tone, and work with CRM, VIP and Customer Service teams to localise player journeys and support.
Use your regional network to bring in affiliates, agents, creators, poker communities, partners and talent.
Bring regional insight into the global strategy, and report on performance, competitor activity and market opportunities.
What We're Looking For
Senior marketing experience in online poker, casino or iGaming, with deep knowledge of at least one key market in the region.
A proven track record scaling user acquisition and brand awareness across a market.
Sound judgment assessing complex or emerging markets.
Experience building the case for marketing budget and headcount, and allocating spend against acquisition targets.
Strong command of acquisition economics: CAC, LTV, cohort analysis, rev share and CPA.
An established network across regional poker affiliates, agents, creators and marketing talent, with evidence of how it has driven results.
Experience building a team and leading through influence alongside central teams.
Native speaker of the language of one of the region's key markets, with professional English.
Why Join Us
Competitive salary and performance-based bonuses.
Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
Flexible working hours and the ability to work fully remotely.
A collaborative and inclusive team culture.
Professional development opportunities and career growth within a rapidly evolving company.
Ready to Apply?
To submit your application for this position, please visit CoinPoker's official website and follow their application process.