Sales Development Representative
About This Role
The Sales Development Representative (SDR) owns the top of AlphaPoint's funnel — researching and prospecting companies that need digital asset infrastructure, qualifying them, and booking well-briefed meetings for Account Executives. Working closely with sales and marketing, the SDR turns a target account list into a predictable pipeline of qualified opportunities. The role requires existing familiarity with the market, including the distinctions between an exchange, a broker, and a custodian, an understanding of why a bank or fintech would launch a digital asset product, and the ability to hold a credible first conversation with a Head of Digital Assets, CTO, or COO.
What You'll Be Doing
Build and work target account lists matching AlphaPoint's ideal customer profile, running personalized email, phone, and LinkedIn sequences to engage decision-makers
Qualify inbound leads from web, events, and partner referrals, as well as outbound responses, against defined criteria of fit, need, timing, and buying authority
Book qualified meetings for Account Executives and brief them on the account, contacts, pain points, and context before every call
Keep qualified-but-not-ready accounts warm with relevant follow-up until they're ready for a sales conversation
Support campaigns and events by driving registrations and follow-up, and reporting on results
Log all activity in HubSpot, maintain clean account and contact data, and report weekly on activity, meetings booked, and pipeline created
Own and hit monthly targets for qualified meetings and pipeline generated
What We're Looking For
Existing understanding of the digital asset infrastructure market, including the differences between exchanges, brokers, and custodians
Ability to speak credibly about why banks or fintechs would launch digital asset products
Ability to hold a credible first conversation with senior stakeholders such as a Head of Digital Assets, CTO, or COO
Strong outbound prospecting skills across email, phone, and LinkedIn
CRM discipline and comfort reporting on activity and pipeline metrics
Requirements
Must-Haves - Digital asset market knowledge. A working understanding of the crypto and digital asset ecosystem: exchanges, brokers, custodians, tokenization, stablecoins, and the banks and fintechs entering the space. You can explain who buys infrastructure like ours and why. - 1–3 years of outbound prospecting or SDR/BDR experience in crypto, digital assets, fintech, or financial services, selling to enterprise buyers. - Strong written and verbal communication. Clear, concise outreach that earns replies from senior executives. - Familiarity with enterprise sales cycles and consultative selling; comfortable engaging C-level and senior management. - Proficiency with HubSpot (or a comparable CRM) and sales engagement tools; disciplined about pipeline hygiene. - Self-directed and resilient. Comfortable with high activity volume, rejection, and a fast-changing market. Nice-to-Haves - Experience selling white-label, SaaS, or infrastructure products to financial institutions. - Existing network in the digital asset or fintech space. - Experience with LinkedIn Sales Navigator, ZoomInfo/Apollo, or similar prospecting tools. - Additional languages (Spanish) given our LatAm client base.
Salary Range
Not mentioned
Ready to Apply?
To submit your application for this position, please visit AlphaPoint's official website and follow their application process.