Sr. Product Manager - Engagement

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

This role is part of the Growth team at Kraken—a cross-functional group of Marketing, Product, Engineering, Design, and Analytics professionals focused on step-changing user growth and revenue across our platforms.

Within the Growth organization, Product, Design, and Engineering are structured into three key groups: Acquire, Onboarding & KYC, and Engage. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken and Pro products—on both mobile and web.

The opportunity

• •Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.

• •Own key product metrics such retention rate, session frequency, and LTV.

• •Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement

• •Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design

• •Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions

• •Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights

• •Design and refine client segmentation frameworks to personalize the experience and optimize journeys

• •Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Skills you should HODL

• •5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)

• •Strong analytical skills with a proven ability to use data to drive decision-making

• •Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology

• •A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features

• •Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

• •Deep empathy for users combined with a strong business sense

• •Strong communication and stakeholder management skills; you can influence at multiple levels of the organization

• •Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

• •Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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